Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
Zero-Click Searches for Hotels: Why It’s Not Scary and How to Win Big
Discover how your hotel can thrive in the era of zero-click searches. Practical tips, SEO tactics and content strategies tailored for hotel marketers.
Are You a T-Shaped or V-Shaped Hotel Marketer? Let’s Find Out
Discover whether you're a T-shaped or V-shaped hotel marketer and what it means for your career. Learn how to grow your impact and shape your next move.
50 Blog Post Ideas to Boost Your Hotel’s Local SEO and Direct Bookings
Looking for new ways to boost direct bookings? These 50 blog ideas will help your hotel connect with guests and stand out in local searches.
Why every hotel needs a blog
A hotel blog boosts your SEO, attracts direct bookings, and helps you appear in AI-driven search results by sharing guest-focused, local content.
Top Hotel Marketing Trends for 2025: What Every Hotelier Needs to Know
Discover the top hotel marketing trends shaping 2025—from AI and short-form video to sustainable storytelling. Stay ahead, stay guest-focused, and turn trends into bookings.
How to Work with Influencers
Master the Art of Influencer Marketing for Hotels! Learn how to partner with the right influencers, drive direct bookings, and boost brand awareness with proven strategies that deliver real results.
Why Your Hotel's Google, Apple & Bing Profiles Are Key to More Direct Bookings
If your hotel isn’t optimised on Google, Apple, and Bing, you’re leaving direct bookings—and revenue—on the table. Learn how to enhance visibility, attract more guests, and reduce OTA reliance with expert optimisation tips.
How to Create a Hotel Marketing Plan that gets results
Learn how to craft a hotel marketing plan that boosts direct bookings, increases revenue, and sets your hotel apart. Simple, strategic, and results-driven.
How to create Hotel Guest Personas
Unlock the secret to unforgettable guest experiences and higher revenue—discover how crafting hotel guest personas can focus your marketing strategy!