Guests don’t follow a neat path anymore. They browse, compare, scroll, and bounce. To keep up, hotel marketers need more than just quick-win campaigns. You need a strategy that attracts, converts, and keeps guests coming back. That’s where the funnel and the flywheel come in.

OTAs divide hoteliers. Some rely on them, others resent them. This article explores how to balance OTAs with direct bookings, defend your brand, manage rate parity and decide when OTAs can actually work in your favour.

From outdated websites to overlooked Instagram SEO, these simple mistakes might be holding your hotel back. Discover expert solutions you can implement today.

Google’s new AI Mode is changing how travellers find hotels. Discover what this means for your property and how to stay visible in AI-powered search.

Discover the key differences between hotel marketing and performance marketing roles, and why both are essential for driving brand and bookings.

Discover the difference between copywriting and content for hotels. Learn how both play a role in SEO, branding, and booking conversions with real examples and expert tips.

Guest reviews are more than feedback, they’re your most powerful sales tool! Learn how to turn them into revenue, visibility and guest loyalty in our latest blog.

Explore what a hotel Marketing Manager does, from brand strategy and SEO to social media and PR. Learn key responsibilities, essential skills, and trends shaping hospitality marketing today.

Discover how your hotel can thrive in the era of zero-click searches. Practical tips, SEO tactics and content strategies tailored for hotel marketers.

Discover whether you're a T-shaped or V-shaped hotel marketer and what it means for your career. Learn how to grow your impact and shape your next move.

Looking for new ways to boost direct bookings? These 50 blog ideas will help your hotel connect with guests and stand out in local searches.

A hotel blog boosts your SEO, attracts direct bookings, and helps you appear in AI-driven search results by sharing guest-focused, local content.

Discover the top hotel marketing trends shaping 2025—from AI and short-form video to sustainable storytelling. Stay ahead, stay guest-focused, and turn trends into bookings.

Master the Art of Influencer Marketing for Hotels! Learn how to partner with the right influencers, drive direct bookings, and boost brand awareness with proven strategies that deliver real results.

If your hotel isn’t optimised on Google, Apple, and Bing, you’re leaving direct bookings—and revenue—on the table. Learn how to enhance visibility, attract more guests, and reduce OTA reliance with expert optimisation tips.

Learn how to craft a hotel marketing plan that boosts direct bookings, increases revenue, and sets your hotel apart. Simple, strategic, and results-driven.

Unlock the secret to unforgettable guest experiences and higher revenue—discover how crafting hotel guest personas can focus your marketing strategy!