Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
Hotel Marketing Manager vs Performance Marketing Manager: What’s the Difference?
Discover the key differences between hotel marketing and performance marketing roles, and why both are essential for driving brand and bookings.
What Does a Hotel Marketing Manager Do? A Passionate Guide to This Exciting Career
Explore what a hotel Marketing Manager does, from brand strategy and SEO to social media and PR. Learn key responsibilities, essential skills, and trends shaping hospitality marketing today.
Are You a T-Shaped or V-Shaped Hotel Marketer? Let’s Find Out
Discover whether you're a T-shaped or V-shaped hotel marketer and what it means for your career. Learn how to grow your impact and shape your next move.
The Hotel Visibility Audit |
The Hotel Visibility Audit |
Stop Letting OTAs Steal
Your Guests
The Hotel Visibility Audit (£1500) reveals why your property isn’t winning the bookings it should. We review your website, OTAs and paid media, then give you a clear action plan to boost visibility, cut OTA costs, and drive more direct bookings.
Google Business Profile
Hotel Edition
The PDF that gets you seen, clicked and booked.
If your hotel is not showing up in Maps, AEO or the top of search, you are losing direct revenue every single day. This guide shows you how to fix it with simple steps that make your listing more visible, more clickable and more profitable.
Inside you will learn exactly how to optimise photos, posts, keywords, attributes and booking links so your property becomes the obvious choice when travellers search nearby. No theory, just action. Hotels who follow the framework see more website traffic, more direct enquiries and more bookings without spending more on ads.
Buy it once. Use it forever. You can thank me later.