Hotel Marketing Tools That Actually Work and Save You Time
Whether you're a one-person marketing team or running a busy property, these resources are designed to help you work smarter, work faster and grow your revenue with confidence.
From free templates and toolkits, game-changing strategies and online courses that save you hours (and headaches), this is your go-to hub for proven hotel sales & marketing that gets results without the overwhelm.
FREEBIE
12-Month Content Plan with Expert Tips
Plan smarter, not harder. This free e-book gives you a full year of content ideas tailored for hotels and serviced apartments. It includes expert tips, seasonal prompts and strategy pointers to help you stay consistent and drive bookings.
TEMPLATES
Premium PDFs for Smarter Hotel Marketing
Short on time? These ready-to-use resources are built to help you take action fast.
From optimising your Google Business Profile to finding the perfect words for your brand, each PDF is packed with practical strategies to boost visibility, bookings and brand confidence.
New tools added regularly.
COURSES
The Hotel SEO Playbook
(Course Coming Soon)
This course is your step-by-step guide to mastering hotel SEO from keywords to Google Maps to AI-driven search. Whether you're a beginner or want to sharpen your strategy, the Hotel SEO Playbook course gives you everything you need to boost visibility, traffic and direct bookings.
My Service
The HotelVisibility Audit: £1500
A strategic deep-dive into your hotel or serviced apartment’s online presence, from website to OTAs to paid media.
Get a clear, actionable report for your property to boost visibility, reduce OTA reliance and drive more direct bookings.
Coming soon
Coming soon
The Hotel SEO Playbook is a self-paced online course designed to help independent hotels and serviced apartments get found on Google, Generative AI and grow their direct bookings. Inside, you'll learn the exact SEO strategies that work in hospitality today. From optimising your website to mastering local search, this course is practical, powerful and built for hoteliers who want to take control of their visibility.
Tools I Trust to Make Hotel Marketing Smarter
Over the years, I’ve tested dozens of platforms, plugins and tools, and these are the ones I keep coming back to.
From SEO software to email platforms, social media schedulers to terms of services, this curated list is designed to save you time, boost your performance and help you grow with confidence.
Some are super affordable too, making them the perfect partner when you’re working with a tight budget.
A few links are affiliate links*, which means they won’t cost you a penny more, but I might earn a small commission (and treat myself to a coffee ☕). I only recommend tools I genuinely use and trust.
KEYSEARCH *
KeySearch is a budget-friendly SEO tool that’s surprisingly powerful for the price. Starting at just $24 per month, it lets you discover keyword ideas, track your rankings, analyse competitors and optimise your existing website content, all in one place.
MAILER LITE *
MailerLite is a smart choice if you're new to email marketing or working with a small list. It’s easy to use, offers solid segmentation and personalisation features, and the interface is refreshingly clean.
You can start for free with up to 1,000 subscribers, and paid plans begin at just $9 per month.
CANVA
Canva makes it simple to create stunning graphics. The free version has plenty of tools, while Canva Pro lets you save your brand style, resize designs in one click, and collaborate with your team. Try Canva for free today.
TERMAGEDDON *
Keeping your hotel website legally compliant doesn’t need to be a headache. Termageddon provides automatically updating Privacy Policies, Terms of Service, and Cookie Policies tailored to your business. Instead of copy-pasting templates that go out of date, Termageddon monitors privacy laws and updates your policies as regulations change.