Meet the Founder: My Hospitality Story

Bonjour, I’mValérie

With 25+ years in hotel and serviced apartment marketing, I’ve led sales, Marketing and digital strategies for leading brands like Citadines, Frasers Hospitality, Malmaison and Hotel du Vin, including over 30 pre-openings across EMEA.

My passion lies in the craft of hospitality marketing from SEO and website optimisation to paid media, content, brand storytelling and performance analytics. I’ve launched successful digital campaigns, built high-converting websites and know exactly what it takes to grow direct bookings in today’s fast-changing landscape.

I created The Hotel Marketing Playbook to share real-world strategies with independent hoteliers and serviced apartment operators. If you're looking for thoughtful, practical support from someone who understands your world inside out, you're in the right place.

Let's work together

🎥: In action at the World Travel Awards

A straight-talking, full-of-energy hotel sales and marketing pro with a French twist. Passionate, practical and just a little bit unstoppable. Watch to see what I’m all about.

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My

SERVICES

  • Get found by the right guests at the right time. I optimise your website, Google Business Profile and on-page structure so you appear in local search, maps and organic results that matter. The goal is simple: more direct bookings from guests who are already looking for what you offer.

  • When you are short on time or resource, I step in to keep your marketing moving. Content planning, website updates, paid campaign guidance and monthly visibility actions delivered without overwhelm. You receive structure, momentum and a clear path to stronger direct revenue.

  • Your property has personality and story, and when that is brought forward with clarity guests choose you over the competition. Together we strengthen your message, elevate your tone and ensure your branding works hard across website, content and booking flow to convert more direct stays.

Let's discuss your need

The Hotel Visibility Audit |

The Hotel Visibility Audit |

A straw sun hat with a black band, a pair of sunglasses, and a white towel with fringe, all placed on a wooden dock near a swimming pool.
Line drawing of a person bowing on one knee, wearing a suit and hat, holding a large horseshoe-shaped object.
A luxurious poolside lounge area with white seating and umbrellas, overlooking a body of water with sailboats, mountains in the background, and trees providing shade.

Stop Letting OTAs Steal

Your Guests

The Hotel Visibility Audit (£1500) reveals why your property isn’t winning the bookings it should. We review your website, OTAs and paid media, then give you a clear action plan to boost visibility, cut OTA costs, and drive more direct bookings.

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