From Sales to Digital Marketing: My Hospitality Story

With 25+ years in hotel and serviced apartment marketing, I’ve led sales, Marketing and digital strategies for leading brands like Citadines, Frasers Hospitality, Malmaison and Hotel du Vin, including over 30 pre-openings across EMEA.

My passion lies in the craft of hospitality marketing from SEO and website optimisation to paid media, content, brand storytelling and performance analytics. I’ve launched successful digital campaigns, built high-converting websites and know exactly what it takes to grow direct bookings in today’s fast-changing landscape.

I created The Hotel Marketing Playbook to share real-world strategies with independent hoteliers and serviced apartment operators. If you're looking for thoughtful, practical support from someone who understands your world inside out, you're in the right place.