Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
How to Create a Brand Guideline for Your Hotel or Serviced Apartment
A step-by-step guide for hotel and serviced apartment marketers on how to create a brand guideline that ensures consistency across visuals, messaging, guest experience, and digital channels. Perfect for new launches, rebrands, or growing hospitality brands.
Funnel vs Flywheel in Hotel Marketing: Which Should You Use in 2025?
Guests don’t follow a neat path anymore. They browse, compare, scroll, and bounce. To keep up, hotel marketers need more than just quick-win campaigns. You need a strategy that attracts, converts, and keeps guests coming back. That’s where the funnel and the flywheel come in.
8 Costly Hotel Marketing Mistakes That Are Killing Your Bookings (And How to Fix Them Fast!)
From outdated websites to overlooked Instagram SEO, these simple mistakes might be holding your hotel back. Discover expert solutions you can implement today.
How to Create a Hotel Marketing Plan that gets results
Learn how to craft a hotel marketing plan that boosts direct bookings, increases revenue, and sets your hotel apart. Simple, strategic, and results-driven.
The Hotel Visibility Audit |
The Hotel Visibility Audit |
Stop Letting OTAs Steal
Your Guests
The Hotel Visibility Audit (£1500) reveals why your property isn’t winning the bookings it should. We review your website, OTAs and paid media, then give you a clear action plan to boost visibility, cut OTA costs, and drive more direct bookings.
Google Business Profile
Hotel Edition
The PDF that gets you seen, clicked and booked.
If your hotel is not showing up in Maps, AEO or the top of search, you are losing direct revenue every single day. This guide shows you how to fix it with simple steps that make your listing more visible, more clickable and more profitable.
Inside you will learn exactly how to optimise photos, posts, keywords, attributes and booking links so your property becomes the obvious choice when travellers search nearby. No theory, just action. Hotels who follow the framework see more website traffic, more direct enquiries and more bookings without spending more on ads.
Buy it once. Use it forever. You can thank me later.