Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
Funnel vs Flywheel in Hotel Marketing: Which Should You Use in 2025?
Guests don’t follow a neat path anymore. They browse, compare, scroll, and bounce. To keep up, hotel marketers need more than just quick-win campaigns. You need a strategy that attracts, converts, and keeps guests coming back. That’s where the funnel and the flywheel come in.
8 Costly Hotel Marketing Mistakes That Are Killing Your Bookings (And How to Fix Them Fast!)
From outdated websites to overlooked Instagram SEO, these simple mistakes might be holding your hotel back. Discover expert solutions you can implement today.
How to Create a Hotel Marketing Plan that gets results
Learn how to craft a hotel marketing plan that boosts direct bookings, increases revenue, and sets your hotel apart. Simple, strategic, and results-driven.