Digital Marketing Resources for Hotels
Premium PDFs for smarter hotel marketing
Short on time? These digital marketing resources for hotels are built to help you take action fast. Each PDF is packed with practical strategies you can apply straight away to boost visibility, bookings and brand confidence.
Think of them as your ready-to-use hospitality resources: guides created specifically for independent hotels and serviced apartments, not generic templates.
Inside, you’ll find the best digital marketing strategies for hotels distilled into clear, step-by-step playbooks. From optimising your Google Business Profile to sharpening your copywriting, every resource is designed to save you time, cut through the noise, and drive more direct bookings.
New resources are added regularly, so your marketing toolbox keeps expanding.
Optimise Your Google Business Profile for Your Hotel
Drive more direct bookings without spending a penny on ads.
Your Google Business Profile (GBP) is one of the most powerful free tools for visibility if it’s optimised correctly. This premium guide shows you exactly how to turn your GBP into a booking engine booster:
✔ Rank higher in Google Maps
✔ Attract better-qualified guests
✔ Generate more clicks that convert
Inside this guide you’ll find:
The Essentials: What every profile must include to rank and convert
Category Hacks: How to choose the right categories to outrank competitors
Complete Category List: Over 4000 categories, with hotel ones highlighted Image Strategy: What to upload, when to refresh, and how to optimise
Q&A & Reviews: How to guide guests to add content that boosts relevance
SEO Enhancers: Small tweaks with big impact
Tracking: UTM tagging guide to see what drives clicks and calls
This is for you if…
✔ You’re tired of relying on OTAs for bookings
✔ You’ve claimed your GBP but don’t know what to do next
✔ You want to appear higher in local search and on Google Maps
✔ You need fast, effective visibility without paid ads
✔ You want to turn your Google listing into a true marketing asset
You’ll walk away with:
✔ A fully optimised GBP working 24/7
✔ Higher visibility in Maps and local search
✔ A stronger SEO foundation
✔ More direct revenue potential
Hotel Copywriting Wordbank
Write with purpose. Speak with confidence.
Struggling to sound different from every other hotel online? You’re not alone. Too many properties settle for bland copy that doesn’t convert.
This curated hospitality resource is your shortcut to sharper, more consistent messaging. Built from 25+ years of hotel marketing expertise, it gives you practical tools to align your tone of voice with your guest experience.
Meet Your Guide
This is for you if…
✔ Your content feels bland, off-brand or copy-pasted
✔ You want your tone of voice to reflect your guest experience
✔ You need a clear guide to brief agencies, freelancers or new staff
✔ You’re refreshing your site and want sharper copy
✔ You want writing that’s faster, smarter and built for conversions
Inside you’ll get:
✔ 7 themed wordbanks for luxury, lifestyle, boutique, family, wellness, budget and extended stay
✔ Power words tailored to your property type
✔ A tone-matching grid to keep your brand voice consistent everywhere
Why Choose These Digital Marketing Resources?
✔ Hotel-specific — created by a hospitality marketing expert who has marketed 60+ hotels and serviced apartments across EMEA
✔ Actionable — every PDF is built to be put into practice immediately
✔ Affordable — premium strategies without the agency price tag
✔ Continuously growing — new resources are added regularly so your toolbox keeps expanding
👋 Bonjour! I’m Valérie, founder of The Hotel Marketing Playbook. With over 25 years in hotel sales, digital and performance marketing, I’ve launched 30+ hotels, managed multi-million budgets, and consistently delivered strong ROI.
These digital marketing resources give independent hotels and serviced apartments access to the same level of expertise without the big budgets.
Terms & Conditions
These are digital products delivered instantly as PDFs.
Due to the nature of instant access, all sales are final and non-refundable.
The strategies shared are based on proven methods used across 60+ hotels and serviced apartments.
While effective, results depend on your market, execution and consistency.
For best results, revisit your resources regularly and implement fully.
Ready to put proven hotel marketing strategies to work?
Choose your resource, download instantly, and start growing your visibility and direct bookings today.