Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
How to Master Hotel Photography: A Practical Guide for Hotel Marketers
Good hotel photography does more than make your property look nice. It drives bookings, builds trust and powers every marketing channel. This guide shows you how to plan a shoot that captures your brand, converts guests and delivers real commercial results from shot lists to props, models and SEO.
The Art of Hotel Copywriting: How to Write Content That Converts
Struggling to make your hotel copy work harder? This guide shows you how to write high-converting, SEO-smart content with real examples, frameworks and prompts tailored for lifestyle and luxury hotels.
8 Costly Hotel Marketing Mistakes That Are Killing Your Bookings (And How to Fix Them Fast!)
From outdated websites to overlooked Instagram SEO, these simple mistakes might be holding your hotel back. Discover expert solutions you can implement today.
How “AI Mode” Is Shaking Up Hotel Discovery And What It Means for Your Property
Google’s new AI Mode is changing how travellers find hotels. Discover what this means for your property and how to stay visible in AI-powered search.
Copywriting vs Content for Hotels: What’s the Difference and Why It Matters
Discover the difference between copywriting and content for hotels. Learn how both play a role in SEO, branding, and booking conversions with real examples and expert tips.
Zero-Click Searches for Hotels: Why It’s Not Scary and How to Win Big
Discover how your hotel can thrive in the era of zero-click searches. Practical tips, SEO tactics and content strategies tailored for hotel marketers.
50 Blog Post Ideas to Boost Your Hotel’s Local SEO and Direct Bookings
Looking for new ways to boost direct bookings? These 50 blog ideas will help your hotel connect with guests and stand out in local searches.
Why Your Hotel's Google, Apple & Bing Profiles Are Key to More Direct Bookings
If your hotel isn’t optimised on Google, Apple, and Bing, you’re leaving direct bookings—and revenue—on the table. Learn how to enhance visibility, attract more guests, and reduce OTA reliance with expert optimisation tips.
The Hotel Visibility Audit |
The Hotel Visibility Audit |
Stop Letting OTAs Steal
Your Guests
The Hotel Visibility Audit (£1500) reveals why your property isn’t winning the bookings it should. We review your website, OTAs and paid media, then give you a clear action plan to boost visibility, cut OTA costs, and drive more direct bookings.
Google Business Profile
Hotel Edition
The PDF that gets you seen, clicked and booked.
If your hotel is not showing up in Maps, AEO or the top of search, you are losing direct revenue every single day. This guide shows you how to fix it with simple steps that make your listing more visible, more clickable and more profitable.
Inside you will learn exactly how to optimise photos, posts, keywords, attributes and booking links so your property becomes the obvious choice when travellers search nearby. No theory, just action. Hotels who follow the framework see more website traffic, more direct enquiries and more bookings without spending more on ads.
Buy it once. Use it forever. You can thank me later.