The Visibility Audit

Your hotel’s direct booking check-up
A one-time strategic audit of your digital presence, built to uncover missed opportunities, identify quick wins, and give you a clear path to better visibility, stronger traffic, and more direct bookings.

Is your hotel’s digital presence doing what it should?

You’ve invested in your website. You’re listed on OTAs. Maybe you’re running a few ads too. But if your direct bookings are underperforming or your visibility is flat, it’s time to take a proper look under the hood.

This is where The Visibility Audit comes in.

Designed for independent hotels and serviced apartments, this is a sharp, strategic review of your online presence. No fluff. Just expert eyes on what’s helping, what’s holding you back, and what needs to change to get better results.

What’s included in your audit

A full commercial check-up tailored to your property:

  • Website experience and search visibility

  • Booking engine journey and rate display

  • OTA listing performance and rate parity

  • Paid media presence and missed opportunities

  • Local search visibility and map presence

  • Performance snapshot and guest journey insights

  • A prioritised report with actions you can implement right away

Why it matters

Most hotel websites look fine at first glance. But under the surface, there are often hidden issues that stop guests from booking direct. Maybe your booking engine is clunky. Your OTA listings are out of date. Your Google profile is inconsistent. Or your paid media just isn’t pulling its weight.

And all of that adds up to lost visibility, lower trust and fewer bookings.

This audit gives you clarity. It brings together every critical piece of your online presence and shows you exactly what to fix and where to focus to grow your direct revenue.

Who this is for

  • Independent hotels and serviced apartments

  • GMs and owners who want to drive more direct bookings

  • Marketing teams ready to improve performance but unsure where to start

  • Properties stuck relying too heavily on OTAs

Whether you’ve just opened or you’ve been around for years, this is your digital check-up. You’ll finally see the full picture of what’s working and what’s holding you back.

Your investment: £1500 (one-time fee)

What you get:
✔ A complete visibility audit tailored to your property
✔ A branded report with clear observations and priority actions
✔ A follow-up by email to clarify any points or next steps

Turnaround: 10 to 15 working days from confirmed access

Ready to uncover your hidden potential?

Click below to book your audit. I’ll be in touch personally to get the process started.

Frequently Asked Questions

  • Once I’ve received your payment, I’ll get in touch with you personally to confirm the details and request any access I need such as your website, booking engine, Google Business Profile or analytics (if available). From there, I’ll carry out a full strategic review and deliver your prioritised report within 10 to 15 working days.

  • Access isn’t essential, but it’s helpful. If you’re able to provide read-only access to GA4 or Google Ads, I can include deeper insights. If not, I’ll still carry out a thorough audit using publicly available tools and expert analysis.

  • You’ll receive a clear & professionally branded PDF. It will include your audit findings, observations and a list of recommended actions. Everything is prioritised to help you focus on what will move the needle first.

  • Yes, of course. You’ll have the chance to ask questions by email once you’ve reviewed the report and I’ll be happy to clarify anything or guide you through specific points.

  • This is a custom, time-intensive service, so once payment is made, it is non-refundable. If you’re unsure whether the audit is right for your property, feel free to get in touch before booking. I’ll happily advise.

  • Yes. If you’ve already set up your website or online listings, this is a great way to make sure you’re launching with strong foundations in place.

  • The audit includes the report and email Q&A, but if you’d like help implementing any of the recommendations or ongoing support, I offer follow-up consultancy packages which we can discuss once your audit is complete.