Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
OTAs: The Marmite Effect in Hotels. Love Them or Hate Them, Here’s How to Take Control
OTAs divide hoteliers. Some rely on them, others resent them. This article explores how to balance OTAs with direct bookings, defend your brand, manage rate parity and decide when OTAs can actually work in your favour.
Why every hotel needs a blog
A hotel blog boosts your SEO, attracts direct bookings, and helps you appear in AI-driven search results by sharing guest-focused, local content.
Top Hotel Marketing Trends for 2025: What Every Hotelier Needs to Know
Discover the top hotel marketing trends shaping 2025—from AI and short-form video to sustainable storytelling. Stay ahead, stay guest-focused, and turn trends into bookings.
How to Work with Influencers
Master the Art of Influencer Marketing for Hotels! Learn how to partner with the right influencers, drive direct bookings, and boost brand awareness with proven strategies that deliver real results.
Why Your Hotel's Google, Apple & Bing Profiles Are Key to More Direct Bookings
If your hotel isn’t optimised on Google, Apple, and Bing, you’re leaving direct bookings—and revenue—on the table. Learn how to enhance visibility, attract more guests, and reduce OTA reliance with expert optimisation tips.
How to Create a Hotel Marketing Plan that gets results
Learn how to craft a hotel marketing plan that boosts direct bookings, increases revenue, and sets your hotel apart. Simple, strategic, and results-driven.
The Hotel Visibility Audit |
The Hotel Visibility Audit |
Stop Letting OTAs Steal
Your Guests
The Hotel Visibility Audit (£1500) reveals why your property isn’t winning the bookings it should. We review your website, OTAs and paid media, then give you a clear action plan to boost visibility, cut OTA costs, and drive more direct bookings.
Google Business Profile
Hotel Edition
The PDF that gets you seen, clicked and booked.
If your hotel is not showing up in Maps, AEO or the top of search, you are losing direct revenue every single day. This guide shows you how to fix it with simple steps that make your listing more visible, more clickable and more profitable.
Inside you will learn exactly how to optimise photos, posts, keywords, attributes and booking links so your property becomes the obvious choice when travellers search nearby. No theory, just action. Hotels who follow the framework see more website traffic, more direct enquiries and more bookings without spending more on ads.
Buy it once. Use it forever. You can thank me later.