Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
How “AI Mode” Is Shaking Up Hotel Discovery And What It Means for Your Property
Google’s new AI Mode is changing how travellers find hotels. Discover what this means for your property and how to stay visible in AI-powered search.
Why Your Hotel's Google, Apple & Bing Profiles Are Key to More Direct Bookings
If your hotel isn’t optimised on Google, Apple, and Bing, you’re leaving direct bookings—and revenue—on the table. Learn how to enhance visibility, attract more guests, and reduce OTA reliance with expert optimisation tips.