Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
How to Create a Brand Guideline for Your Hotel or Serviced Apartment
A step-by-step guide for hotel and serviced apartment marketers on how to create a brand guideline that ensures consistency across visuals, messaging, guest experience, and digital channels. Perfect for new launches, rebrands, or growing hospitality brands.
The Art of Hotel Copywriting: How to Write Content That Converts
Struggling to make your hotel copy work harder? This guide shows you how to write high-converting, SEO-smart content with real examples, frameworks and prompts tailored for lifestyle and luxury hotels.
Funnel vs Flywheel in Hotel Marketing: Which Should You Use in 2025?
Guests don’t follow a neat path anymore. They browse, compare, scroll, and bounce. To keep up, hotel marketers need more than just quick-win campaigns. You need a strategy that attracts, converts, and keeps guests coming back. That’s where the funnel and the flywheel come in.
Copywriting vs Content for Hotels: What’s the Difference and Why It Matters
Discover the difference between copywriting and content for hotels. Learn how both play a role in SEO, branding, and booking conversions with real examples and expert tips.
50 Blog Post Ideas to Boost Your Hotel’s Local SEO and Direct Bookings
Looking for new ways to boost direct bookings? These 50 blog ideas will help your hotel connect with guests and stand out in local searches.
Why every hotel needs a blog
A hotel blog boosts your SEO, attracts direct bookings, and helps you appear in AI-driven search results by sharing guest-focused, local content.
The Hotel Visibility Audit |
The Hotel Visibility Audit |
Stop Letting OTAs Steal
Your Guests
The Hotel Visibility Audit (£1500) reveals why your property isn’t winning the bookings it should. We review your website, OTAs and paid media, then give you a clear action plan to boost visibility, cut OTA costs, and drive more direct bookings.
Google Business Profile
Hotel Edition
The PDF that gets you seen, clicked and booked.
If your hotel is not showing up in Maps, AEO or the top of search, you are losing direct revenue every single day. This guide shows you how to fix it with simple steps that make your listing more visible, more clickable and more profitable.
Inside you will learn exactly how to optimise photos, posts, keywords, attributes and booking links so your property becomes the obvious choice when travellers search nearby. No theory, just action. Hotels who follow the framework see more website traffic, more direct enquiries and more bookings without spending more on ads.
Buy it once. Use it forever. You can thank me later.