Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
How PPC and SEO Work Together to Drive More Hotel Bookings
SEO builds long-term visibility. PPC delivers instant impact. When hotels align both, they protect their brand from OTAs, capture demand in every season and turn searchers into direct guests.
How “AI Mode” Is Shaking Up Hotel Discovery And What It Means for Your Property
Google’s new AI Mode is changing how travellers find hotels. Discover what this means for your property and how to stay visible in AI-powered search.
50 Blog Post Ideas to Boost Your Hotel’s Local SEO and Direct Bookings
Looking for new ways to boost direct bookings? These 50 blog ideas will help your hotel connect with guests and stand out in local searches.
Why every hotel needs a blog
A hotel blog boosts your SEO, attracts direct bookings, and helps you appear in AI-driven search results by sharing guest-focused, local content.