Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
Copywriting vs Content for Hotels: What’s the Difference and Why It Matters
Discover the difference between copywriting and content for hotels. Learn how both play a role in SEO, branding, and booking conversions with real examples and expert tips.
Zero-Click Searches for Hotels: Why It’s Not Scary and How to Win Big
Discover how your hotel can thrive in the era of zero-click searches. Practical tips, SEO tactics and content strategies tailored for hotel marketers.