Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
How to Create a Brand Guideline for Your Hotel or Serviced Apartment
A step-by-step guide for hotel and serviced apartment marketers on how to create a brand guideline that ensures consistency across visuals, messaging, guest experience, and digital channels. Perfect for new launches, rebrands, or growing hospitality brands.
Top Hotel Marketing Trends for 2025: What Every Hotelier Needs to Know
Discover the top hotel marketing trends shaping 2025—from AI and short-form video to sustainable storytelling. Stay ahead, stay guest-focused, and turn trends into bookings.