Elevate & Innovate your Hotel Marketing Strategy
Bienvenue to the blog section of The Hotel Marketing Playbook! This is your space to discover practical strategies, fresh perspectives, and innovative tools to help your hotel or serviced apartment thrive in a competitive market and drive more direct bookings.
OTAs: The Marmite Effect in Hotels. Love Them or Hate Them, Here’s How to Take Control
OTAs divide hoteliers. Some rely on them, others resent them. This article explores how to balance OTAs with direct bookings, defend your brand, manage rate parity and decide when OTAs can actually work in your favour.