Hotel Marketing Consultancy Services.
Marketing support that earns its place. Strategy, action and results, without locking you into a retainer you do not need.
Three ways to work together. One standard of commitment.
Whether you need a clear picture of where you stand, a hands-on marketing partner, or senior strategic leadership for your team, the work is always the same.
Honest. Specific to your hotel. Focused entirely on growing your direct revenue.
I have spent 25 years working inside hotels, across three continents, in every commercial role from Sales Director to Digital and Marketing Director throughout EMEA. I know what a revenue meeting looks like from the inside. I know what it costs when marketing, sales and revenue management are pulling in different directions. And I know exactly what needs to change to get more guests booking direct.
I work with a maximum of three clients at any one time. That is not a marketing line. It is how I make sure every hotel I work with gets everything I have got.
The DIRECT Playbook Method
Six pillars. One clear order. A practical framework shaped by years of running hotel sales, marketing and digital performance from inside the business.
This is not a theory presented as a strategy. Every pillar has a clear commercial role and each one builds on the last. Together, they create a direct booking strategy that reduces OTA dependency, strengthens your foundations and helps every marketing activity work harder.
D - Diagnose
Where you actually are. Numbers, not assumptions.
I - Infrastructure
The foundation everything else stands on.
R - Reach
Be found. Be credible at the moment of decision.
E - Engage
Convert OTA guests into direct guests over time.
C - Convert
Turn interest into revenue.
T - Track
Know what is working. Stop what is not.
WHO THIS IS FOR.
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You run a good hotel. You know your marketing could work harder, but you do not need more disconnected activity. You need someone who understands hospitality, commercial pressure and how every channel should support direct revenue.
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You may have a capable team, but not enough senior bandwidth. Or the strategy is clear, but delivery keeps getting pushed behind the daily demands of the business. I bring senior hotel marketing support that helps your team focus, prioritise and get the right work moving.
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You are competing with chains, OTAs and bigger budgets. Smart, focused marketing is how you stay visible, protect your margin and turn more demand into direct bookings.
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Whether you are opening the doors for the first time or reintroducing your hotel to the market, the foundations need to be in place before the spotlight is on. Clear positioning, strong visibility and a direct booking strategy from day one.
The Hotel Visibility Audit.
Find out exactly what is holding your hotel back online. Then fix it.
☑Delivered in 2 to 3 weeks
☑One-time engagement
Before you spend another pound on ads, another hour on social or another meeting debating what to do next, you need to know what is actually broken. The Visibility Audit reviews your full online presence, from your website and booking journey to your OTA profiles, Google Business Profile, SEO, paid media, social media and competitor positioning. The result is a clear, prioritised action plan that cuts through the noise and shows exactly what needs to change first.
Eight-area audit covering every channel that drives bookings
A written report with specific observations for your property
Quick wins flagged clearly so you know what to do first
A one-hour debrief call to walk through the findings together
The Embedded Partner
Not an agency. A senior hotel marketer working inside your business.
☑ 9-month minimum
This is ongoing marketing support for independent hotels, aparthotels and small groups that need senior expertise without the cost, complexity or commitment of a full-time hire.
As your Embedded Marketing Partner, I become part of your team. We agree the priorities, set clear KPIs and focus each month on the work that will make the biggest commercial difference.
No junior handover. No recycled strategy. Just senior hotel marketing support, focused on what needs to happen next.
Fixed hours per month agreed upfront and no surprise invoices.
SEO, AEO, GEO, GBP, paid media, OTA, email and social — whatever your hotel needs most.
Weekly check-in and monthly performance report.
Commercial alignment across marketing, revenue, distribution & Sales.
The Fractional Director of Marketing
Senior marketing leadership without the full-time cost or commitment.
☑ 6-month minimum
You have a team but they need the right person setting direction, making the strategic calls and building their capability over time. Best for small chains or growing independent hotels that are ready to invest in serious marketing leadership without the full-time overhead.
As the Fractional Director of Marketing, I join your commercial leadership team on a part-time basis. I own the marketing strategy, lead your team and make the decisions that need senior thinking. Your team grows stronger. Your direct revenue grows with it.
A full marketing strategy built around your hotel, team and goals.
Monthly strategy sessions, campaign direction and commercial alignment.
Team coaching and capability development built into every session
Month 1 includes an on-site visit and a 6-month marketing plan
What all three have in common.
Whichever you choose, here is what comes as standard.
Everything starts with understanding your specific hotel, your market, your team, your data and your resources. No generic playbook applied from a distance.
Commercial alignment across marketing, sales, revenue, distribution and operations from day one, because siloed teams deliver siloed results.
Honest assessment of what is and is not working, including the things you might not want to hear. You deserve the truth.
Someone who has actually worked inside hotels, not just for them. I know what a revenue meeting looks like from the inside.
A minimum 6 to 9-month engagement for retained work, because proper foundations take time to build and real results take time to compound.
A maximum of three clients at any one time, so you always have my full attention and never share it with a portfolio of unrelated accounts.
Your questions about the Visibility Audit.
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The easiest way is a quick conversation. But if you want to self-select: if your hotel has some internal marketing resource and you just need clarity on what to fix and in what order, start with the Visibility Audit. If you have no dedicated marketing function and you need someone to come in and do the work properly, the Embedded Marketing Partner engagement is built for you. If you have a team and you want senior strategic direction rather than hands-on execution, the Fractional Director of Marketing is your answer. Still not sure? Get in touch. We will work it out in 30 minutes.
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DIRECT is the six-pillar framework that underpins everything I do. It stands for Diagnose, Infrastructure, Reach, Engage, Convert, Track. It is built from 25 years of running hotel sales and marketing inside the business. Each pillar addresses a specific layer of direct booking performance, and they only work in this order. You cannot fix Reach if your Infrastructure is broken. You cannot Convert if you have not built the right foundations. Every engagement I take on, whether a Visibility Audit, Embedded Partnership or Fractional Director role, uses DIRECT as its diagnostic and strategic backbone.
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A consultant typically assesses a situation, produces recommendations and leaves you to implement them. A Fractional Director of Marketing is operationally involved in your business. I lead your team, I sit in commercial meetings, I own the strategy and I am accountable for how it performs. The line is between advising and doing. A fractional Director of Marketing does both, at senior level, on a part-time basis.
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Because that is the only way I can deliver the standard of work I am proud of. I am not running an agency. I am not managing a portfolio of accounts from a distance. When I take on your hotel, I am embedded in your data, your systems, your team and your commercial reality. That level of investment is simply not possible across ten clients. Three means you always get the best of me. It also means I choose carefully, which is good for both of us.
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Independent hotels, boutique hotels, serviced apartments, aparthotels, pubs with rooms, character stays and small independent chains. Typically 3 and 4 star. UK, Europe and USA . I do not work with large luxury chains or 5-star groups with big in-house marketing teams - not because I could not, but because they are not where I can make the biggest difference. The hotels I love working with have real personality, real ambition and an owner or GM who is genuinely invested in making change.
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It depends on what we are fixing. Google Business Profile improvements can show up in local search within weeks. Paid media campaigns rebuilt properly can improve conversion in the first month. SEO is a longer game, typically three to six months before meaningful organic growth is visible, but it compounds in a way paid media does not. That is why my ongoing engagements start at nine months. Some wins come fast. The foundations that support sustained growth take time. Anyone who tells you otherwise is selling you something.
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Yes. I have worked across three continents and I am comfortable working with hotel teams anywhere in Europe and the USA. Most of my ongoing retainer work is conducted via video alongside periodic on-site visits. If your hotel is based outside the UK, get in touch and we will work out what the right structure looks like.
Still not sure? Get in touch.
A 30-minute conversation will tell us both whether this is the right starting point for your hotel