What does 'embedded' actually mean in practice?

It means I work as part of your team rather than as an outside supplier. I attend your commercial meetings where relevant, I am in direct contact with your revenue manager and general manager, and I am accountable for the work the same way an employee would be without the politics, the overhead or the employment contract. You will not feel like you have an agency. You will feel like you have a senior marketing director who actually cares about your hotel.

How many hours do you work on my hotel each month?

We agree this during the discovery call based on what your hotel needs and what is realistic to achieve in a given timeframe. The minimum is enough hours to make a meaningful impact each month. I will be honest if I think the hours you want to commit are not sufficient for the goals you have. We build the engagement around what is right for your hotel, not a package price point.

Can I start with a Visibility Audit before committing to an embedded engagement?

Absolutely yes and it is often the best way to start. The Visibility Audit gives both of us a complete picture of where your hotel stands and what needs to be done. It makes the subsequent embedded engagement sharper, faster and more effective. And it means we both go into the engagement with full clarity rather than discovering the full picture as we go.

What happens if it is not working after a few months?

We have that conversation honestly and directly. I track and report on what is being done and what it is delivering every month. If something is not working, I say so and we adapt. I am not the type of hotel consultant who presents beautiful reports while the results quietly disappoint. If the engagement is not delivering what we expected, I want to know why and fix it as that is part of the commitment.

Do you follow the DIRECT playbook method during this engagement?

Yes, this is the foundation of my work. I look at over 100 touch points to analyse a property and then apply the findings to grow the direct revenue for the hotel or serviced apartments.

A woman and a man sit at a table during a meeting, with a laptop, documents, and a coffee mug in front of them.

The Hotel Marketing Embedded Partner

EXPLORE WHAT IS INCLUDED

You do not need another supplier. You need someone who is genuinely in it with you.

As an Embedded Marketing Partner, I become a full extension of your team. Fixed hours every month, clear KPIs we agree together and complete accountability for the work. No reports from a distance, no passing the brief to a junior. You have me, hands on and invested in your results.

People dining and socializing in a modern upscale restaurant with a stylish interior, bright lighting, and a bar area.

Sunset view of a beachfront pool area with five umbrellas and chairs facing the ocean, reflected in the pool, with palm trees on the right and silhouettes of trees on the left.

This is built for independent hotels and small chains that need proper hotel marketing done properly without the cost, complexity or commitment of a full-tine hire.

LET'S TALK ABOUT YOUR HOTEL

How it works from the very first call.

Discovery and honest assessment.

Before I touch anything, I need to understand your hotel properly. Your systems, your data, your team, your market position and your commercial goals. This is not a box ticking exercise, it is the foundation everything else is built on.
A clear plan with priorities.

Once I understand the full picture, I build a plan. Quick wins identified and scheduled first. Structural changes that deliver sustained growth mapped out over the engagement. You know exactly what I am doing and why before I start.
Hand's on implementation.

I get into the systems and do the work. SEO, Google business profile, paid media, OTA positioning, email, social, campaign calendar, whatever your hotel needs the most. Weekly check-in to keep you in the loop. Monthly report so you can see exactly what has been done and what it has delivered.
Measure, review and adapt.

Every month we look at what is working, what is not and where to focus next. This is not a set and forget engagement. It is active, evolving and always commercially anchored. If something is not delivering, I say so and we change it.

The engagement details.

Minimum term: 9 months. Because that is the timeframe in which proper foundation get built and real results start to compound. A 3-month engagement produces activity, a 9-month engagement produces momentum.
Hours per month: Fixed and agreed during the discovery call based on your hotel’s needs and goals.

Availability: Maximum 3 clients at any one time.

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ENQUIRE TO CONFIRM AVAILABILITY

What your hotel gets every single month.

Three people in business attire smiling and shaking hands in an office, with one woman holding a tablet.

A dedicated senior hotel marketing professional working inside your hotel.
Fixed hours per month agreed upfront, no surprise invoices.
Clear KPIs set at the start so we both know what success looks like.
Full access to and accountability across all relevant systems and channels.
Weekly check-in call, focused and always commercially anchored.
Monthly performance report showing what has been done and what it has delivered.
Commercial alignment across marketing, revenue, distribution and sales as a standard and not an afterthought.
Honest reporting, including what is not working and why. You always get the truth.
Ideas, opportunities and initiatives that go beyond the brief when I spot them.
Complete confidentiality. I work with three clients at a time and never share insights between them.

Is the Embedded Marketing Partner the right fit for your hotel?

You are an independent hotel, a serviced apartment, aparthotel or a small chain without a dedicated marketing function.

This is built for you if…

You have a general manager or owner who understands the commercial importance of marketing but does not have the time or expertise to do it properly.

You want someone who will actually do the work, not just advise on it.

A large blue check mark symbol on a transparent background.

You are open to honest feedback and ready to commit to a proper process.

Blue checkmark symbol on a transparent background.

You want marketing, revenue, sales and operations working towards the same commercial goals.

Blue checkmark symbol on white background.

You are in t for the long term, real growth and not a quick campaign spike.

This is not for you if…

You want someone to run a one-off campaign and move on.

An icon of a blue checkmark inside a circle, indicating approval or confirmation.

You are not willing to give access to the systems and data I need to do the work properly.

A blue check mark on a black background.

You need everything done in 6 to 8 weeks to complete the process.

Graphic with a large black circle, a smaller black circle, a blue check mark, and black text reading 'Accepted' and 'Rejected' with options to 'Retry' and 'Cancel'.

You are looking for the cheapest option rather than the right one.

Large blue X mark over a black background with smaller white text below that reads "Cancel".

Two people sitting across from each other at a white table, one using a laptop and the other with a notepad. On the table are a glass of water, a vase with white calla lilies, and a small blue vase on top of two books. The background features a light wall and a blue wooden panel.

Still not sure? Get in touch.

A 30-minute conversation will tell us both whether this is the right starting point for your hotel

CONTACT ME

Your questions about the Hotel Embedded Marketing Partner.

It means I work as part of your team rather than as an outside supplier. I attend your commercial meetings where relevant, I am in direct contact with your revenue manager and general manager, and I am accountable for the work the same way an employee would be without the politics, the overhead or the employment contract. You will not feel like you have an agency. You will feel like you have a senior marketing director who actually cares about your hotel.
We agree this during the discovery call based on what your hotel needs and what is realistic to achieve in a given timeframe. The minimum is enough hours to make a meaningful impact each month. I will be honest if I think the hours you want to commit are not sufficient for the goals you have. We build the engagement around what is right for your hotel, not a package price point.
Absolutely yes and it is often the best way to start. The Visibility Audit gives both of us a complete picture of where your hotel stands and what needs to be done. It makes the subsequent embedded engagement sharper, faster and more effective. And it means we both go into the engagement with full clarity rather than discovering the full picture as we go.
We have that conversation honestly and directly. I track and report on what is being done and what it is delivering every month. I something is not working, I say so and we adapt. I am not the type of hotel consultant who presents beautiful reports while the results quietly disappoint. If the engagement is not delivering what we expected, I want to know why and fix it as that is part of the commitment.
Yes, this is the foundation on my work. I look at over 100 touch points to analyse a property and then apply the findings to grow the direct revenue for the hotel or serviced apartments.