https://www.thehotelmarketingplaybook.com/hotel-marketing-blog daily 0.75 2026-06-05 https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/turning-reviews-into-revenue monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/d8f22d1c-f61c-4ba5-bdb6-770a244f3b3c/reviews-for-hotels.jpg Hotel Marketing Blog - Most Hotels Sit on a Goldmine of Guest Feedback and Do Nothing With It. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/cc0b33c9-7bf1-4b63-af18-8e120f2e939a/hotel-visibility-playbook-the-hotel-marketing-consultant.png Hotel Marketing Blog - Most Hotels Sit on a Goldmine of Guest Feedback and Do Nothing With It. Want to know how your hotel's current review profile and online visibility compares to what it could be? The Hotel Visibility Audit covers your review presence alongside nine other channels driving, or failing to drive, direct bookings for your property. FIND OUT MORE HERE. https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/how-to-create-guest-personas monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/6eb46b46-badb-432f-9197-57bec7a34351/guest-persona.JPG Hotel Marketing Blog - How to create Hotel Guest Personas that actually drive bookings. - Not sure what to publish or where to start? The free 12-month hotel content plan gives you a full year of marketing activity, mapped to your key booking windows. Download it and start putting your personas to work. DOWNLOAD THE FREE RESOUCES https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/hotel-photography-guide monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/aa4209b5-01e5-4670-9f05-427250a0edb7/hotel-photographer.jpg Hotel Marketing Blog - Your Hotel Photography Is Costing You Bookings. Here Is How Lifestyle Content Fixes That. - THE COMMERCIAL CASE Lifestyle photography does not just improve how your property looks. It sharpens how it is perceived. When your images speak directly to the guests you most want to attract, your positioning becomes more precise, your messaging becomes more consistent, and every marketing channel you run works harder as a result. A guest who already sees themselves in your property before they book is not comparing you on price. They have already decided. That is the compounding effect of getting your visual identity right: it does not just convert one booking, it amplifies everything else you are doing. https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/1406ea4d-5986-4d1e-a1f6-12209e7c6db6/the-hotel-marketing-playbook-discovery.png Hotel Marketing Blog - Your Hotel Photography Is Costing You Bookings. Here Is How Lifestyle Content Fixes That. - RATE INTEGRITY NOTE Hotels that invest in strong visual positioning are able to hold rate more effectively against OTA comparison pressure. When a guest can see, feel and imagine your property, they are less likely to look for a cheaper alternative. Photography is not a marketing cost. It is a rate protection tool. https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/fbd231c6-b7b2-487b-8d8f-a7bccf0189fb/Contact-us.JPG Hotel Marketing Blog - Your Hotel Photography Is Costing You Bookings. Here Is How Lifestyle Content Fixes That. - Ready to Review What Your Photography Is Actually Doing for Your Property? Your photography is either building the case for your hotel or quietly losing the comparison every time a guest looks at your listing. If you are not sure which, the Hotel Visibility Audit is the right starting point. The Visibility Audit reviews your website, OTA listings and visual positioning and gives you a clear, prioritised action plan to improve what guests see and feel before they book. Photography and content library are part of that review. If you already know the problem and want to move straight to strategy and execution, get in touch and we can discuss the right level of support for your property. https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/otas-marmite-effect-hotels-direct-bookings monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/95c52c7d-301c-4ebc-b8ee-c2e8dd2d729a/otas-lov-them-or-hate-them.jpg Hotel Marketing Blog - OTAs: Love Them or Hate Them, Here Is How to Use Them Without Losing Control. - NOT SURE WHERE YOUR LEAKS ARE? The Visibility Audit finds them for you. I review your website, booking engine, OTA listings, Google profile & paid media. You get a prioritised list of exactly what to fix first. One fixed fee. Delivered in 2 to 3 weeks. FIND OUR MORE: THE VISIBILITY AUDIT https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/3e651902-4965-429c-965c-32b207b26df7/Contact-page-photo-of-the-founder.png Hotel Marketing Blog - OTAs: Love Them or Hate Them, Here Is How to Use Them Without Losing Control. - READY TO TALK? Let us look at your hotel specifically. Book a free 30-minute call and tell me about your property. I will give you an honest view of where the biggest opportunities are and whether I am the right person to help you act on them. No pitch. No pressure. BOOK YOUR 30 MINUTES CALL https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/still-losing-bookings-to-otas monthly 0.5 2026-05-26 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/334ded3b-f0f1-4909-a17f-99d0bd37fcfa/independent-hotel.png Hotel Marketing Blog - Still Losing Bookings to OTAs? Here’s What’s Really Going On (and How to Fix It - Part 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/b6b36fb8-9f23-4d4c-9a80-90703c9ea2e9/the-hotel-audit-visibility-the-hotel-marketing-playbook.jpg Hotel Marketing Blog - Still Losing Bookings to OTAs? Here’s What’s Really Going On (and How to Fix It - Part 1) - You can book my Hotel Visibility Audit or download Optimise Your Google Business Profile for Your Hotel to start improving your direct bookings today. https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/how-to-create-brand-guideline-for-hotels monthly 0.5 2026-05-26 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/148b90a2-4a29-43f2-b5df-139989c14049/lady-experiencing-food.jpg Hotel Marketing Blog - How to Create a Brand Guideline for Your Hotel or Serviced Apartment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/seo-ppc-hotel-bookings monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/887f0fcb-7690-43f9-bbf6-46a3989e47bc/people-working-on-ppc-and-seo-together-blog-post.jpg Hotel Marketing Blog - How PPC and SEO Work Together to Drive More Hotel Bookings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/hotel-marketing-manager-vs-performance-marketing monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/651f57e0-db19-466f-8544-e0b64244feba/Hotel-marketing-performance-team.jpg Hotel Marketing Blog - Hotel Marketing Manager vs Performance Marketing Manager: What’s the Difference? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/how-to-write-hotel-copy-that-converts monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/b70522cd-4821-4639-bd9b-5a0e84ac4230/hotel-in-st-tropez.jpg Hotel Marketing Blog - The Art of Hotel Copywriting: How to Write Content That Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/347322e9-45f7-4425-ab6a-ffaffc6adf84/hotel-copywriting-wordbank-the-hotel-marketing-playbook.png Hotel Marketing Blog - The Art of Hotel Copywriting: How to Write Content That Converts - Write with purpose. Speak with confidence. Struggling to sound different from every other hotel online? You’re not alone. Too many properties settle for bland copy that doesn’t convert. I WANT THIS E-BOOK https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/hotel-marketing-manager-role-responsibilities monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/692251d9-d7d2-4b8b-8500-6080615159ac/people-eating-in-hotel-restaurant-compressed.jpg Hotel Marketing Blog - What Does a Hotel Marketing Manager Do? A Passionate Guide to This Exciting Career - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/funnel-vs-flywheel-in-hotel-marketing monthly 0.5 2026-05-26 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/1aff245e-e5ff-45a3-8da1-d462d7c6bdc4/Marketing-team-analysing-marketing-funnel.jpg Hotel Marketing Blog - Funnel vs Flywheel in Hotel Marketing: Which Should You Use in 2025? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/t-shaped-or-v-shaped-hotel-marketer monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/faa3157d-9dd2-4371-9b0b-9b5a799756b6/tshaped-vshaped-marketer-graphic.png Hotel Marketing Blog - Are You a T-Shaped or V-Shaped Hotel Marketer? 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Marketing Blog - Zero-Click Searches for Hotels: Why It’s Not Scary and How to Win Big - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/50-blog-post-ideas-to-boost-your-hotels-local-seo monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/eaadd12e-1389-45f0-8696-543cf1c1b28c/hotel-pool-blog.JPG Hotel Marketing Blog - 50 Blog Post Ideas to Boost Your Hotel’s Local SEO and Direct Bookings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thehotelmarketingplaybook.com/hotel-marketing-blog/why-every-hotel-needs-a-blog monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/67ae3762d3b5ba174073c6de/3eee9fab-2fcb-40a9-9236-8f03e908c749/local-cafe.JPG Hotel Marketing Blog - Why every hotel needs a blog - Make it stand out Whatever it is, the way you tell your story 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